eGrow Glossary: Key Terms Explained

Master the terminology used within eGrow to navigate the platform with confidence.

A coordinated set of marketing actions (emails, ads, social posts) designed to achieve a specific goal, such as "Summer Sale".

A specific group of your audience filtered by criteria like "Location", "Purchase History", or "Engagement Level".

An automated sequence of actions triggered by user behavior. For example, sending a "Welcome Email" when a user signs up.

When a user completes a desired action, such as making a purchase, signing up for a newsletter, or downloading a guide.

Your main control center where you can view an overview of your performance metrics, recent activity, and quick actions.

A potential customer who has shown interest in your product or service by providing their contact information.

Encountered a term not listed here? Contact Support and we'll help you out.

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