We have disabled and its WhatsApp Business accounts due to activity that does not comply with WhatsApp’s Business Terms of Service: breach of Terms of Acceptable Use

May 23, 2025
Updated: Jun 30, 2025

When WhatsApp disables a WhatsApp Business API account like in the case of, it’s typically due to violations of the WhatsApp Business Terms of Service, particularly the Acceptable Use Policy. Here's a clear explanation:


❌ Why the Account Was Suspended:

Reason:

"Activity that does not comply with WhatsApp’s Business Terms of Service: breach of Terms of Acceptable Use."

This generally means that the business engaged in unauthorized or harmful behavior, such as:

⚠️ Common Violations:

  1. Sending Spam or Bulk Messages without user consent
    (e.g., promotional messages to people who didn’t opt-in)

  2. Using WhatsApp for High-risk Transactions
    (e.g., selling restricted items, financial fraud, or deceptive services)

  3. Collecting User Data Improperly
    (e.g., scraping phone numbers or using third-party contact lists)

  4. Impersonation or Misrepresentation
    (e.g., pretending to be another brand or government body)

  5. Abusing Templates
    (e.g., reusing one approved template for many different unsolicited messages)


🛑 What Happens After Suspension:

  • All WhatsApp Business API communication stops immediately.

  • The number is blocked from sending or receiving messages via the API.

  • If not resolved, Meta can permanently remove the number from the WhatsApp Business Platform.


✅ What You Should Do Next:

  1. Check WhatsApp Business Policy:
    Review this page:
    WhatsApp Business Policy

  2. Appeal (If You Think It’s a Mistake):
    Go to your Facebook Business Manager > WhatsApp Manager > Phone Numbers
    Look for alerts and follow the appeal instructions.

  3. Ensure Compliance Before Reapplying:

    • Only message users who have opted in

    • Be transparent in your communication

    • Use templates responsibly

    • Don’t send spam or sensitive content

      Here’s a professional and clear appeal message example you can send to WhatsApp via Facebook Business Manager or through Meta Support:
      Hello,
      Our WhatsApp Business account was recently suspended, but we believe we have not violated the Acceptable Use Policy. We follow all guidelines carefully and only message users who have opted in.
      We kindly request a review and reinstatement of our account as soon as possible.

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